Unjiru Television Network Ltd was licensed to operate a TV and Radio station by the communications commission of Kenya on 4th May 2006. Having acquired the license, the proprietors took the initiative to ensure that the TV station went on air before 24th May 2007 and the radio station (FM 104.5) launched by August 2007.

The growing need for entertainment, education and subsequent information, has given the company an opportunity to identify a market niche for provision of high quality media services in the country. The station is offering Kenyans and the local media industry new and innovative value added alternatives that will be easily accessible and will reduce over-reliance on the traditional sources and approaches.

Initially, the business has involved provision of quality TV services in Nairobi, Machakos, Thika, Kiambu, Kajiado and the environs (Large Nairobi) an area with an estimated population of 6 million. Gradually the company has acquired a licence to operate in other regions of the country.