When we launched in 2006, we shook up the insurance industry with our fresh, customer-focused approach – offering affordable, simple and convenient insurance products direct to South Africans.

That hasn’t changed. We are still innovating, always looking for ways to meet South Africans’ evolving needs and change lives for the better.

Everything we do is geared towards making it simpler for you to make smart choices and to protect and grow your wealth. Take a look at some of our industry “firsts”:

We were the first company to sell life insurance direct to the public online and through our mobi site, and the first life company to launch a USSD policy management service (*120*101#) for life policyholders