Custos Media Technologies was spun out of the prestigious MIH Media Lab at Stellenbosch University, South Africa, in 2013. The underlying technology was invented by an experienced cross-disciplinary team specialising in signal processing, distribution systems, cryptocurrency, machine learning, and media and behavioural economics. Since then the team has grown to include various experts in the fields of watermarking technology, the economics of piracy, and the use of decentralised systems and the Bitcoin blockchain.