miLife focuses on providing, simple, affordable and more accessible life and savings insurance products to the mass market. The business provides educational, savings, funeral and term assurance policies. It also provides group life covers which offer protection for death, disability and critical illnesses.

The company utilizes mobile technology and uses its over 400 retail agency force to reach out to the mass market. miLife currently reaches over 200,000 lives, of which 52% are women and 70% are low income earners.

The company started in 2005 as CDH Life Assurance, being the 17th Life assurance company to be licensed by the National Insurance Commission (NIC). The company’s name changed from CDH Life Assurance to Golden Life Assurance in 2010 and later to UT Life Insurance Company Limited after it was acquired by UT Holdings in 2012.

Leapfrog Investments acquired the business in December 2015, with the purpose of guiding miLife to reach new heights in the insurance market, by providing innovative and affordable life Assurance products and services.