Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai has a unique ‘last-mile’ service delivery model that also reaches pastoralists and farmers in remote and under-served locations.

To date, Sidai has established 11 Company Run Stores (CRS), 72 franchisees, and has 45 field-based staff on motorbikes, providing last-mile distribution and extension services. Sidai sells to a further 500 stockists through its wholesale business.
Sidai currently supplies products & services to over 201,367 farmers and emphasizes the for them to prevent problems through good nutrition, vaccination and management.

Sidai has 16 Sidai Branded Products (62 Stock Keeping Units (SKU)) registered and in the market and a pipeline of new products and technology.