Harold Spies founded Similan in November 2010 because he wanted to contribute to the way that homes are designed, developed and sold in South Africa.

With the aim of creating sustainable residential developments for the emerging middle-class market, Similan has brought a fresh approach to the industry that evolves as they continue to innovate.

Their beautiful, award-winning estates create the opportunity for many South Africans to live in quality homes, not only challenging the accepted norms of affordable housing developments but also providing an effective business model that secures year-on-year growth. Their developments include homes for mid-level essential workers to well-established buyers and people scaling down.

Similan  don’t simply develop the estates, but take a holistic view of the entire lifecycle of these properties, from acquiring land, developing and selling homes, to working closely with partners and sister companies,  like Staylonger that handles marketing and the management of these properties and their tenants.