{"id":23157,"date":"2022-12-12T08:40:37","date_gmt":"2022-12-12T08:40:37","guid":{"rendered":"https:\/\/appsaf.apieproject.com\/news\/?p=23157"},"modified":"2022-12-12T08:40:39","modified_gmt":"2022-12-12T08:40:39","slug":"la-botswanaise-nomsa-makgabenyana-permet-aux-entreprises-de-mieux-comprendre-les-sentiments-des-consommateurs-africains","status":"publish","type":"post","link":"https:\/\/appsaf.apieproject.com\/news\/fr\/2022\/12\/12\/la-botswanaise-nomsa-makgabenyana-permet-aux-entreprises-de-mieux-comprendre-les-sentiments-des-consommateurs-africains\/","title":{"rendered":"La Botswanaise Nomsa Makgabenyana Permet Aux Entreprises De Mieux Comprendre Les Sentiments Des Consommateurs Africains"},"content":{"rendered":"<p>Nomsa Makgabenyana (photo) est une analyste de donn\u00e9es botswanaise certifi\u00e9e en 2018 par l\u2019universit\u00e9 du Cap. Titulaire d\u2019un bachelor en relations internationales, histoire \u00e9conomique et administration des politiques publiques obtenu en 2014 \u00e0 l\u2019universit\u00e9 du Cap, elle est une cofondatrice et la pr\u00e9sidente-directrice g\u00e9n\u00e9rale de Seipone.ai, une solution de technologie adapt\u00e9e au marketing (martech).<\/p>\n<p>Fond\u00e9 en 2021, Seipone AI a \u00e9t\u00e9 lanc\u00e9 pour permettre aux entreprises et particuliers de g\u00e9rer la r\u00e9putation de leurs marques, d\u2019identifier les mentions en ligne et d\u2019acqu\u00e9rir des renseignements sur les consommateurs. La solution utilise l\u2019intelligence artificielle qui, \u00e0 partir des donn\u00e9es qu\u2019elle collecte, est capable de comprendre les sentiments de consommations des Africains, quelles que soient leur langue et l\u2019\u00e9volution des styles linguistiques.<\/p>\n<p>\u00ab\u2009Gr\u00e2ce \u00e0 la puissance de l\u2019intelligence artificielle et de l\u2019apprentissage automatique appliqu\u00e9, Seipone.ai exploite soigneusement les donn\u00e9es historiques et en temps r\u00e9el pour aider les marques et les entreprises \u00e0 comprendre les sentiments des consommateurs pour une prise de d\u00e9cision \u00e9clair\u00e9e, quels que soient leur langue et leur style linguistique, qui changent constamment\u2009\u00bb, a d\u00e9clar\u00e9 Nomsa Makgabenyana lors du lancement de Seipone.ai.<\/p>\n<p>Cependant, Seipone.ai est une solution d\u2019IA d\u00e9velopp\u00e9e par l\u2019entreprise Seriti Insights fond\u00e9e en 2019 par Nomsa Makgabenyana, PDG, et Kagiso Mpa qui en est le directeur technique. Seriti Insights, bas\u00e9e au Botswana, est r\u00e9put\u00e9e pour sa capacit\u00e9 \u00e0 cr\u00e9er des solutions d\u2019IA de classe mondiale en se concentrant sur l\u2019environnement du client et les sp\u00e9cifications commerciales.<\/p>\n<p>Apr\u00e8s un stage de trois mois au centre de divertissement et de commerce du Botswana en 2015, Nomsa Makgabenyana fut la responsable du sommet du leadership du Pan African Youth Dialogue entre septembre 2016 et juillet 2017. Avant la fondation de Seriti Insights, elle fut r\u00e9dactrice d\u2019affaires et leader d\u2019opinion de The Weekend Post, premi\u00e8re publication du samedi du Botswana, de 2017 \u00e0 2018.<\/p>\n<p>Au regard de ses travaux dans le domaine de l\u2019intelligence artificielle, elle a \u00e9t\u00e9 invit\u00e9e \u00e0 intervenir au forum sous r\u00e9gional sur l\u2019intelligence artificielle en Afrique australe (SARFAI) qui s\u2019est d\u00e9roul\u00e9 du 7 au 9 septembre 2022. En 2020, pour Seriti Insights, elle a gagn\u00e9 30\u2009000 dollars apr\u00e8s avoir particip\u00e9 au Japan NINJA Competition organis\u00e9e par l\u2019Agence japonaise de coop\u00e9ration internationale. La start-up a \u00e9galement \u00e9t\u00e9 une finaliste r\u00e9gionale des Startup Awards d\u2019Afrique australe en 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elle construit et g\u00e8re une entreprise business 2 business (B2B) bas\u00e9e sur l\u2019intelligence artificielle et capable de comprendre les sentiments de consommations des Africains. Son entreprise est laur\u00e9ate de plusieurs challenges et comp\u00e9titions en Afrique australe.<\/p>\n","protected":false},"author":12963,"featured_media":23154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,73],"tags":[81,78,77],"class_list":{"0":"post-23157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualites","8":"category-technologie","9":"tag-actualites","10":"tag-apie-project-2","11":"tag-technologie"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Botswanaise Nomsa Makgabenyana Permet Aux Entreprises De Mieux Comprendre Les Sentiments Des Consommateurs Africains - APIE NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/appsaf.apieproject.com\/news\/fr\/2022\/12\/12\/la-botswanaise-nomsa-makgabenyana-permet-aux-entreprises-de-mieux-comprendre-les-sentiments-des-consommateurs-africains\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Botswanaise Nomsa Makgabenyana Permet Aux Entreprises De Mieux Comprendre Les Sentiments Des Consommateurs Africains - APIE NEWS\" \/>\n<meta property=\"og:description\" content=\"Elle construit et g\u00e8re une entreprise business 2 business (B2B) bas\u00e9e sur l\u2019intelligence artificielle et capable de comprendre les sentiments de consommations des Africains. 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