{"id":25068,"date":"2023-01-29T21:12:28","date_gmt":"2023-01-29T21:12:28","guid":{"rendered":"https:\/\/appsaf.apieproject.com\/news\/?p=25068"},"modified":"2023-01-29T21:12:30","modified_gmt":"2023-01-29T21:12:30","slug":"les-startups-de-technologie-marketing-en-afrique-connaissent-une-croissance-explosive","status":"publish","type":"post","link":"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/01\/29\/les-startups-de-technologie-marketing-en-afrique-connaissent-une-croissance-explosive\/","title":{"rendered":"Les Startups De Technologie Marketing En Afrique Connaissent Une Croissance Explosive"},"content":{"rendered":"<p>En effet, en 2022, 12 startups du secteur ont r\u00e9ussi \u00e0 lever des fonds s\u2019\u00e9levant \u00e0 34,725 millions de dollars, soit une hausse de 20% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p>Ces fonds repr\u00e9sentent 1% des investissements technologiques en Afrique et une hausse de 242%, par rapport \u00e0 2021.<\/p>\n<p>Cette tendance \u00e0 la hausse est en grande partie due \u00e0 l\u2019int\u00e9r\u00eat croissant pour la technologie marketing, qui a augment\u00e9 de 281,5% entre 2020 et 2021.<\/p>\n<p>Cependant, le march\u00e9 du marketing en Afrique est encore largement bas\u00e9 sur des m\u00e9dias traditionnels tels que la t\u00e9l\u00e9vision, car les entreprises cherchent principalement \u00e0 sensibiliser le grand public. En outre, l\u2019acc\u00e8s \u00e0 Internet reste limit\u00e9 en Afrique, avec plus de 60 % de la population qui n\u2019est pas encore connect\u00e9e.<\/p>\n<p>Cela signifie que les entreprises doivent encore s\u2019int\u00e9grer sur des canaux de marketing hors ligne tels que le marketing direct, les circulaires, la radio et la t\u00e9l\u00e9vision pour atteindre leurs clients potentiels. Les alternatives num\u00e9riques restent \u00e9galement rares sur le continent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les startups de technologie marketing en Afrique sont sur le point de conna\u00eetre une croissance explosive, selon un rapport de Disrupt Africa.<\/p>\n","protected":false},"author":12963,"featured_media":25065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,73],"tags":[81,78,77],"class_list":{"0":"post-25068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualites","8":"category-technologie","9":"tag-actualites","10":"tag-apie-project-2","11":"tag-technologie"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Startups De Technologie Marketing En Afrique Connaissent Une Croissance Explosive - APIE NEWS<\/title>\n<meta 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