{"id":26299,"date":"2023-02-28T10:35:42","date_gmt":"2023-02-28T10:35:42","guid":{"rendered":"https:\/\/appsaf.apieproject.com\/news\/?p=26299"},"modified":"2023-02-28T10:35:43","modified_gmt":"2023-02-28T10:35:43","slug":"orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video","status":"publish","type":"post","link":"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/","title":{"rendered":"Orange Met En Avant La Culture Africaine Et Moyen-Orientale Dans Les Jeux Vid\u00e9o"},"content":{"rendered":"<p>Aucun des jeux vid\u00e9o n\u2019offre une vari\u00e9t\u00e9 de skins repr\u00e9sentant les r\u00e9gions. Pour pouvoir promouvoir les v\u00eatements culturels et traditionnels de ces r\u00e9gions dans les jeux vid\u00e9o, Orange a lanc\u00e9 les avatars culturels #MaxYourIdentity. Le but de cette campagne est de faire en sorte que les joueurs se sentent repr\u00e9sent\u00e9s dans leur propre peau de leurs diff\u00e9rentes r\u00e9gions.<\/p>\n<p>Par cons\u00e9quent, ils peuvent porter fi\u00e8rement leurs tenues traditionnelles d\u2019Afrique et du Moyen-Orient dans des jeux tels que \u00ab The Witcher \u00bb et \u00ab Minecraft \u00bb. Un symbole important pour ces gamers attach\u00e9s \u00e0 leurs racines. Mais ce n\u2019est pas tout.<\/p>\n<p>Pour pouvoir d\u00e9velopper le potentiel des jeunes talents, Orange a d\u00e9cid\u00e9 de s\u2019associer \u00e0 trois jeunes cr\u00e9ateurs issus de diff\u00e9rents pays d\u2019Afrique et du Moyen-Orient. Yasmine El Tazi a con\u00e7u les costumes du Moyen-Orient et d\u2019Afrique du Nord, Ibrahim Fernandez a travaill\u00e9 sur la r\u00e9gion sub-saharienne et Marie-Laure Jaomatana a travaill\u00e9 sur Madagascar.<\/p>\n<p>Ils ont apport\u00e9 leur vision, leur touche artistique ainsi que le respect des v\u00eatements traditionnels pour s\u2019int\u00e9grer dans l\u2019univers des jeux vid\u00e9o. Ces tenues qu\u2019ils ont cr\u00e9\u00e9es ont contribu\u00e9 \u00e0 la cr\u00e9ation des diff\u00e9rentes nuances de peaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orange et Publicis Conseil ont lanc\u00e9 la campagne \u00ab Cultural Avatars \u00bb pour que les joueurs puissent arborer fi\u00e8rement leurs tenues traditionnelles dans des jeux tels que \u00ab The Witcher \u00bb et \u00ab Minecraft \u00bb. Tout est parti d\u2019un constat simple : l\u2019Afrique et le Moyen-Orient ont la plus forte croissance mondiale de joueurs mais sont compl\u00e8tement absents des jeux en mati\u00e8re de repr\u00e9sentation.<\/p>\n","protected":false},"author":12963,"featured_media":26296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,55],"tags":[78,87,88],"class_list":{"0":"post-26299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-culture-fr","8":"category-divertissement","9":"tag-apie-project-2","10":"tag-culture-2","11":"tag-divertissement"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orange Met En Avant La Culture Africaine Et Moyen-Orientale Dans Les Jeux Vid\u00e9o - APIE NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange Met En Avant La Culture Africaine Et Moyen-Orientale Dans Les Jeux Vid\u00e9o - APIE NEWS\" \/>\n<meta property=\"og:description\" content=\"Orange et Publicis Conseil ont lanc\u00e9 la campagne \u00ab Cultural Avatars \u00bb pour que les joueurs puissent arborer fi\u00e8rement leurs tenues traditionnelles dans des jeux tels que \u00ab The Witcher \u00bb et \u00ab Minecraft \u00bb. Tout est parti d\u2019un constat simple : l\u2019Afrique et le Moyen-Orient ont la plus forte croissance mondiale de joueurs mais sont compl\u00e8tement absents des jeux en mati\u00e8re de repr\u00e9sentation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/\" \/>\n<meta property=\"og:site_name\" content=\"APIE NEWS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/apieproject\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T10:35:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T10:35:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/appsaf.apieproject.com\/news\/wp-content\/uploads\/sites\/29\/2023\/02\/Capture-c3b0cc6149901b89393e0a8108da5dce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"922\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@apieproject\" \/>\n<meta name=\"twitter:site\" content=\"@apieproject\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/\"},\"author\":{\"name\":\"staff\",\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/#\/schema\/person\/399517cac378948cd7b39086f9ddc2a7\"},\"headline\":\"Orange Met En Avant La Culture Africaine Et Moyen-Orientale Dans Les Jeux Vid\u00e9o\",\"datePublished\":\"2023-02-28T10:35:42+00:00\",\"dateModified\":\"2023-02-28T10:35:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/\"},\"wordCount\":231,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/appsaf.apieproject.com\/news\/wp-content\/uploads\/sites\/29\/2023\/02\/Capture-c3b0cc6149901b89393e0a8108da5dce.jpg\",\"keywords\":[\"apie project\",\"culture\",\"divertissement\"],\"articleSection\":[\"Culture\",\"Divertissement\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/\",\"url\":\"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/02\/28\/orange-met-en-avant-la-culture-africaine-et-moyen-orientale-dans-les-jeux-video\/\",\"name\":\"Orange Met En Avant La Culture Africaine Et Moyen-Orientale Dans Les Jeux Vid\u00e9o - 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