{"id":29354,"date":"2023-05-29T20:23:02","date_gmt":"2023-05-29T20:23:02","guid":{"rendered":"https:\/\/appsaf.apieproject.com\/news\/?p=29354"},"modified":"2023-05-29T20:23:04","modified_gmt":"2023-05-29T20:23:04","slug":"mode-le-defi-de-marques-100-made-in-senegal","status":"publish","type":"post","link":"https:\/\/appsaf.apieproject.com\/news\/fr\/2023\/05\/29\/mode-le-defi-de-marques-100-made-in-senegal\/","title":{"rendered":"Mode : Le D\u00e9fi De Marques 100 % \u00ab Made In S\u00e9n\u00e9gal \u00bb"},"content":{"rendered":"<p>Ils se sont lanc\u00e9s dans le pr\u00eat-\u00e0-porter dans un pays o\u00f9 l\u2019on s\u2019habille traditionnellement chez le tailleur et o\u00f9 on pl\u00e9biscite le sur-mesure. Comment H\u00e9l\u00e8ne Daba (Sisters of Afrika), Dalanda Soumar\u00e9 (Maison Detta) et Sam Atty\u00e9 (Koko Concept \u2013 Creative Corp) sont-ils parvenus \u00e0 imposer leur marque\u00a0? Le Monde Afrique les a suivis dans leurs ateliers de conception.<\/p>\n<p>H\u00e9l\u00e8ne Daba a cr\u00e9\u00e9 Sisters of Afrika en\u00a02013, un nom en hommage \u00e0 ses sept s\u0153urs. Son ADN\u00a0: le tie and die sur coton. La fondatrice sous-traite sa production \u00e0 plusieurs ateliers dakarois. \u00ab\u00a0Le probl\u00e8me, c\u2019est la formation, explique-t-elle.\u00a0Peu sont capables de tenir le rythme et de respecter les standards n\u00e9cessaires pour l\u2019exportation.\u00a0\u00bb<\/p>\n<p>Dalanda Doumar\u00e9, qui est rentr\u00e9e du Canada avec l\u2019envie de cr\u00e9er une marque \u00ab\u00a0made in Africa\u00a0\u00bb, conna\u00eet des probl\u00e8mes similaires. En\u00a02018, les tailleurs de Maison Detta voient le jour mais tr\u00e8s vite la cr\u00e9atrice est confront\u00e9e aux probl\u00e8mes d\u2019approvisionnement en textiles et \u00e0 la difficult\u00e9 pour atteindre la qualit\u00e9 souhait\u00e9e.<\/p>\n<p>Sam Atty\u00e9, Franco-Libanais n\u00e9 au S\u00e9n\u00e9gal et ancien directeur artistique de la marque parisienne Emmanuelle Khanh, a pr\u00e9f\u00e9r\u00e9 garder le contr\u00f4le de sa confection. Aujourd\u2019hui, cinq ans apr\u00e8s la cr\u00e9ation de Koko Concept, marque \u00ab\u00a0pratique et accessible \u00e0 la classe moyenne\u00a0\u00bb, il travaille pour plusieurs autres maisons sous le label Creative Corp et emploie une quarantaine de personnes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Koko Concept : zoom sur trois maisons qui ont r\u00e9ussi \u00e0 se d\u00e9velopper malgr\u00e9 une industrie du pr\u00eat-\u00e0-porter balbutiante.<\/p>\n","protected":false},"author":12963,"featured_media":29351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,63],"tags":[78,95,94],"class_list":{"0":"post-29354","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mode","8":"category-mode-de-vie","9":"tag-apie-project-2","10":"tag-mode","11":"tag-mode-de-vie"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 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