The arrangement also includes a partnership deal with the musician\u2019s label Entertainment Money Business (EMB Inc), marking the first partnership deal between SMWA and an independent North American record company.<\/p>\n
The unveiling ceremony, which was held in Accra, Ghana, sees R.O.Z join fellow Ghanaian act Gyakie, who signed with the label last year.<\/p>\n
\u201cThis was a really easy decision, to be honest,\u201d R.O.Z told Music In Africa about the deal. \u201cRecord labels don\u2019t work for everybody, but in our case, because we are doing it in a structure where it\u2019s not just about the artistry, but a whole label. It\u2019s more than music, as far as building infrastructure, studios and so on. It was a perfect marriage.<\/p>\n
\u201cNigeria is one of the main exporters of music. Why can\u2019t that happen here, when our music is amazing. At the end of the day, they trust us to go find talent. It\u2019s a trustworthy relationship. I\u2019ve been in the game for a long time, so I\u2019ve learned a lot. I\u2019m not going to take just any deal. It has to be mutually beneficial.\u201d<\/p>\n
On the new single, and his decision to collaborate with Quamina MP, R.O.Z said: \u201cHe [Quamine MP] is one of my favourite artists in general. There\u2019s a lot of stuff going on and I definitely want to have MP a part of it.\u201d<\/p>\n
\u201cWe knew of R.O.Z, but we were trying to figure out how a Canadian-Ghanaian would come and sit in Ghana to be an artist, and it took us quite a while to be able to figure it out,” SMWA president Oluwaseun \u201cBanko\u201d Lloyd said ahead of the unveiling.<\/p>\n
\u201cKnowing the potential is one thing, but seeing it come to life is another. The partnership with EMB Inc has already made an impact in Ghana, so now it\u2019s about expansion.<\/p>\n
\u201cWe knew that nobody knew him in Ghana, but we are a major label that can make him popular,\u201d Oluwaseun told Music In Africa on Friday. \u201cWhen he brought the song with Quamina MP, we liked what we heard, we liked the visuals and concluded that this is good enough for us to start working with.\u201d<\/p>\n
Known for singles like \u2018Jealous\u2019 and \u2018Free\u2019, as well as the Z International album, R.O.Z has been based in Canada but reportedly has plans of moving to Ghana to continue his music career<\/p>\n
News of R.O.Z\u2019s deal with SMWA coincides with the release of his single \u2018Talking To Me\u2019 featuring rapper Quamina MP. An attendant music video for the song will be released this week.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sony Music West Africa (SMWA) Friday announced Canadian-Ghanaian talent R.O.Z as its latest artist.<\/p>\n","protected":false},"author":12963,"featured_media":12524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,31],"tags":[7,14,32],"class_list":{"0":"post-12527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-music","9":"tag-apie-project","10":"tag-entertainment","11":"tag-music"},"yoast_head":"\n