{"id":1389,"date":"2022-02-22T10:32:12","date_gmt":"2022-02-22T10:32:12","guid":{"rendered":"https:\/\/appsaf.apieproject.com\/news\/?p=1389"},"modified":"2022-02-22T10:32:14","modified_gmt":"2022-02-22T10:32:14","slug":"create-or-conforms-jewelry-showcases-the-beauty-of-black-and-african-culture","status":"publish","type":"post","link":"https:\/\/appsaf.apieproject.com\/news\/2022\/02\/22\/create-or-conforms-jewelry-showcases-the-beauty-of-black-and-african-culture\/","title":{"rendered":"Create or conform\u2019s jewelry showcases the beauty of black and african culture"},"content":{"rendered":"\n<p><strong><em>It took a role model to show Erika-Rae Griffin that her path to entrepreneurship was possible. Her hands were always at work doing everything from sewing to painting, but she\u2019d never dreamed of starting her own business.<\/em><\/strong><\/p>\n\n\n\n<p>So when she had the opportunity to do freelance work for a local designer in 2014, something clicked. \u201cThat was my first time working with someone who was my age, looked like me, and was actually building a brand out of nothing,\u201d she says.<\/p>\n\n\n\n<p>Today, Griffin is working to build her own business, Create or Conform, to sell jewelry and T-shirts she describes as \u201chandmade items for the Afrocentric minimalist.\u201d Her mission is to share what she sees in Black and African culture. \u201cThere\u2019s a richness and a beauty to it that I appreciate,\u201d she says. \u201cAnd there\u2019s something about [the culture] that calls me to express that in my own way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It took a role model to show Erika-Rae Griffin that her path to entrepreneurship was possible. Her hands were always at work doing everything from sewing to painting, but she\u2019d never dreamed of starting her own business. So when she had the opportunity to do freelance work for a local designer in 2014, something clicked. [&hellip;]<\/p>\n","protected":false},"author":12963,"featured_media":1391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[182,7,37,38],"class_list":{"0":"post-1389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"category-lifestyle","9":"tag-african-jewelry","10":"tag-apie-project","11":"tag-fashion","12":"tag-lifestyle"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create or conform\u2019s jewelry showcases the beauty of black and african culture - APIE NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/appsaf.apieproject.com\/news\/2022\/02\/22\/create-or-conforms-jewelry-showcases-the-beauty-of-black-and-african-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create or conform\u2019s jewelry showcases the beauty of black and african culture - APIE NEWS\" \/>\n<meta property=\"og:description\" content=\"It took a role model to show Erika-Rae Griffin that her path to entrepreneurship was possible. 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