{"id":20007,"date":"2022-10-13T11:46:56","date_gmt":"2022-10-13T11:46:56","guid":{"rendered":"https:\/\/appsaf.apieproject.com\/news\/?p=20007"},"modified":"2022-10-13T11:46:58","modified_gmt":"2022-10-13T11:46:58","slug":"african-streaming-service-mdundo-grows-to-21-5m-active-users","status":"publish","type":"post","link":"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/","title":{"rendered":"African Streaming Service Mdundo Grows To 21.5m Active Users"},"content":{"rendered":"<p>Mdundo said that it remains on track for the 50 million milestone by June 2025. The company cited its recent licensing deal with UMG and the launch of its Mdundo Premium service with Ghanaian telco MTN as highlights. The report\u2019s publication follows last month\u2019s annual financials for Mdundo, which revealed that in the year to 30 June 2022 the company\u2019s revenues grew by 215.6% to DKK 7.3m ($947k), although its annual losses totalled DKK 9.7m ($1.3m).<\/p>\n<p>Mdundo is still a mainly ad-supported service, but revenues from subscriptions accounted for 18% of the company\u2019s revenue in its last financial year, up from 2% the year before.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, African music streaming service Mdundo outlined its ambitions to reach 50 million monthly active users [MAUs] by 2025. How\u2019s that going? Well, the company\u2019s latest report for investors shows that at the end of the last quarter it had 21.5 million MAUs, up 107% year-on-year. Nigeria is its biggest market with more than 6.5 million users, followed by Kenya, South Africa and Tanzania.<\/p>\n","protected":false},"author":12963,"featured_media":20004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,31],"tags":[7,14,32],"class_list":{"0":"post-20007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-music","9":"tag-apie-project","10":"tag-entertainment","11":"tag-music"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>African Streaming Service Mdundo Grows To 21.5m Active Users - APIE NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"African Streaming Service Mdundo Grows To 21.5m Active Users - APIE NEWS\" \/>\n<meta property=\"og:description\" content=\"Earlier this year, African music streaming service Mdundo outlined its ambitions to reach 50 million monthly active users [MAUs] by 2025. 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Nigeria is its biggest market with more than 6.5 million users, followed by Kenya, South Africa and Tanzania.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/\" \/>\n<meta property=\"og:site_name\" content=\"APIE NEWS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/apieproject\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T11:46:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-13T11:46:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/appsaf.apieproject.com\/news\/wp-content\/uploads\/sites\/29\/2022\/10\/mdundo-990cdeeddebd7dd60eb93f0f68b40e55.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@apieproject\" \/>\n<meta name=\"twitter:site\" content=\"@apieproject\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/\"},\"author\":{\"name\":\"staff\",\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/#\/schema\/person\/399517cac378948cd7b39086f9ddc2a7\"},\"headline\":\"African Streaming Service Mdundo Grows To 21.5m Active Users\",\"datePublished\":\"2022-10-13T11:46:56+00:00\",\"dateModified\":\"2022-10-13T11:46:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/\"},\"wordCount\":111,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/appsaf.apieproject.com\/news\/wp-content\/uploads\/sites\/29\/2022\/10\/mdundo-990cdeeddebd7dd60eb93f0f68b40e55.jpg\",\"keywords\":[\"apie project\",\"entertainment\",\"music\"],\"articleSection\":[\"Entertainment\",\"Music\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/\",\"url\":\"https:\/\/appsaf.apieproject.com\/news\/2022\/10\/13\/african-streaming-service-mdundo-grows-to-21-5m-active-users\/\",\"name\":\"African Streaming Service Mdundo Grows To 21.5m Active Users - 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