It\u2019s released through his independent label Entertainment Money Business Incorporated, established in 2010 with his brothers Richmond and William Nyantakyi, with a mission to develop artists, producers, songwriters, and DJs. But according to R.O.Z, it operates more like a cultural movement.<\/p>\n
\u201cIt began as having a team around me to build longevity, as an artist and a producer,\u201d he discloses. The label has evolved into a multimedia recording, entertainment, and management company with acts 2Epik, Nigel Knight, Mason Groovy, Bwoy Lyrikal, and others. Most recently, EMB Inc. inked a first-of-its-kind partnership with Sony Music West Africa.<\/p>\n
Since R.O.Z launched his label and starting making music, he\u2019s managed to steadily push all his facets forward, although admittedly he\u2019s rarely been consistent. \u201dI\u2019d have a moment in time where people were jumping to it and if I was consistent, I\u2019d have more fans or whatever comes with it, but I\u2019d put it out there and stop because something in the business would deter me.\u201d<\/p>\n
Eventually, he learned a balance between creating music and the music business, but attributed most of his growth to who he\u2019s met along the way. \u201cBanko appreciates my music, but really, I\u2019m here because of relationships.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
R.O.Z is calculated. During our FaceTime call on a mild spring afternoon, he\u2019s piecing our conversation together before it\u2019s begun\u2014in a way that not only tackles his artistry, but what will eventually pave the way for his up-and-coming artists. His music is an amalgamation of his earlier sound, melodic rap, now fused with West African pop music popularly known as Afrobeats.<\/p>\n","protected":false},"author":12963,"featured_media":6918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,31],"tags":[7,14,32],"class_list":{"0":"post-6921","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-music","9":"tag-apie-project","10":"tag-entertainment","11":"tag-music"},"yoast_head":"\n