The festival is a joint project by Africa in Colors, a Rwandan-based art initiative represented by Raoul Rugamba and Movement of Creatives Africas (MOCA), a French based initiative represented by Cameroonian art entrepreneur Alain Bidjeck.
The duo produced the first edition in Paris last year after reaching a strategic partnership agreement in 2020, to rethink the African creative ecosystem of tomorrow, in order for it to impact, in a sustainable way, locally and globally.