The Colin Tilley-directed video follows Bieber and Omah Lay as they party near a bonfire, accentuating the sensual beat and lyrics of the vibey track. “Should I drink up, smoke up,” they sing in the chorus. “I need some freedom, freedom/Show me a little attention.” This isn’t the first time Bieber and Omah Lay have linked up, as the Nigerian singer was featured on the Masterkraft remix of Bieber’s “Peaches” alongside Alpha P last year.
“Attention” offers fans a preview of Omah Lay’s debut album, Boy Alone, arriving this spring. The collaboration with Bieber follows the singer’s previous singles “Free My Mind” and “Understand,” which dropped last year. He also enlisted 6lack for “Damn” in 2020.
