Over the years, DHL has released several unexpected fashion collaborations, including a T-shirt with Vetements, which made its debut on the Paris catwalk in 2016, and a limited-edition sneaker with Budapester to commemorate its 50th anniversary.
DHL’s latest fashion partnership is with South African footwear company, Veldskoen, with the launch of a new limited-edition shoe dubbed ‘Dear Everyone,’ which will be available via a drop lottery system, with people wanting to buy having until April 15 to register at DHLxVeldskoen.com.
There are just 365 pairs of the unique, handcrafted shoe up for grabs, which were unveiled in London on March 17, and will be on display at Selfridges for four days within two exclusive branded windows.
Each pair of DHL x Veldskoen ‘Dear Everyone’ shoes goes through a process that sees 66 pairs of hands handcrafting the shoe in Durban, South Africa, and features a mural on the side panels by local artist Reggie Kumalo, incorporating the campaign messaging, as well as subtle South African references.
