The website application dubbed “MOTI” (Masters of The Industry Africa) will focus on music business, promotions and development of the music and the artist.
In an interview with The Herald Arts, Chanetsa, who was recently appointed head for Artist and Repertoire (A&R) at Sony ATV Music Publishing South Africa, said music should be treated as a business.
“The long-awaited source for music business information which is the first of its kind in Africa has finally been launched,” he revealed.
“Masters of The Industry Africa popularly referred to as MOTI is an online skill sharing platform that addresses basic information on the music industry that is currently not readily available to the creative sector.”
Chanetsa said the project had been in the pipelines for a long time and was meant to aid all the creatives across the continent.
“There is plenty of musical talent on the continent, but what is lacking is basic business knowledge that is a necessity for the success of the creatives,” he said.
“This platform provides a step by step narrative, through videos, for anyone wanting to enter the music industry as it covers all that is needed to know right from the beginning.”
Chanetsa said they will also introduce the MOTI Digital Split Sheet and Metadata Form.