Ghana: Kofee Bean named Spotify Fresh Finds Africa artist for April

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The singer-songwriter is the second artist to be named in the initiative after Kenyan R&B musician Maya Amolo was announced as the initiative’s first cover star in March.

Fresh Finds Africa is a monthly programme that focuses on equipping independent artists with the resources to grow their reach and expose them to new audiences. The move adds to Spotify’s other artist development programmes, including EQUAL and Radar.

Born Patience Naa Oyo Titus-Glover, Kofee Bean was selected by Spotify’s music team, and will benefit from, among other things, one-on-one training on the best practices of using the Spotify platform.

“I feel honoured and grateful to be viewed in such a light by Spotify, even at the beginning of my career, and it’s definitely a confidence booster in my sound and my artistry, and for people who love and are creating this sound as well,” Kofee Bean said.

Spotify’s head of music for sub-Saharan Africa, Phiona Okumu, said: “We are continuously on the lookout for promising artists under the different hubs we have at Spotify and we want to showcase and offer them social support to grow their music careers.”

Kofee Bean’s music is inspired by artists like Erykah Badu, Jill Scott, Sade, and Aṣa. Her music is a fusion of neo soul and R&B. She began singing and writing songs and poetry at the age of seven before joining the Made Africa band. Following her exit from the group, she formed her own live band. Her debut song ‘Breathing’ featuring rapper Kiddblack was released in 2021.

Since its global launch in 2016, Fresh Finds has playlisted more than 25 000 artists globally, with their average monthly listeners increasing by 108% within a month of their songs being included on the playlists.

“This is the type of growth that Fresh Finds Africa artists like Kofee Bean can expect,” Okumu said.

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